Good Words
Looking after meaning.
Language consultancy for people
who care about their brands.
I help agencies, brands and organisations shape language strategies, solve localisation problems and deliver complex projects with the right balance of human judgement, useful technology and common sense.
A small consultancy. Deliberately.
Good Words is me, Pablo Rojas: a language-services specialist, project lead and practical problem-solver with more than 22 years’ experience across translation, localisation and multilingual content.
You deal directly with the person thinking about the work and responsible for delivering it. No account layers. No mysterious handovers. No need to explain the same thing three times.
When one experienced person is enough, that is what you get. When a project needs more, I assemble the right team from trusted linguists, writers, specialists and production partners.
Small at the centre.
Scalable at the edges.
Build better capability
Practical help improving internal processes, language assets, supplier networks and the way people and technology work together.
Improve the words
Translation, transcreation, localisation, editorial review, terminology and tone-of-voice support. Always matched to the audience, purpose and channel.
Run the work
Project leadership, scoping, budgeting, vendor selection, production management, quality control and calm intervention when a project has become “interesting”.
Make sense of the challenge
Clear advice on multilingual content, markets, workflows, suppliers, technology, AI and risk.
How I can help
Bring me
the brief.
Or the half-brief, the contradictory spreadsheet and the deadline nobody quite believes. We can start there.
Tell me what you are trying to achieve, where the language problem sits and what is making it difficult. I will give you an honest view of the best next step — including when the sensible answer is to keep things simple.
hello@goodwords-lsp.com
London · Working internationally
